Production | Snakk Studio
Director | Zexi Qi
DP | Jon Gourlay, Anton Melekh
Post | Snakk Studio
For new Zhiyun's campaign we captured the magic of Smooth XS by creating a world that visualizes everything with the mark of an X. Using a mixed media montage style, with multiple characters each scene communicates a feature of the product and reinforces the product name.
Snakk was commissioned to create the campaign for markets worldwide.